Pre Conference Cost is USD 50

15 April 2019

PRE CONFERENCE TRAINING ON e-Tourism and Management of UNESCO World Heritage Sites.

Course Description

This course aims to provide participants with a complete set of competencies, techniques, tools and good practices for tourism and hospitality operations through e-Tourism and managing all UNESCO World Heritage Sites. It is based on the principles of ICT and UNESCO approach for World Heritage Sites. The course relies on the latest standards adopted by international organizations, corporations, bilateral and multilateral institutions.

Target Audience

Conservation Commissioners; Hospitality Management Officers, Tourism managers and Officers; Tourism assistants; staff of Tanzania National Parks, Ngorongoro Conservation Area Authority, Tanzania Forestry Services, College of African Wildlife Management-MWEKA, National College of Tourism, Tanzania Wildlife Authority, National Museum of Tanzania; Staff from the Ministry of Natural Resources and Tourism, Conservation Authorities, District and Regional Tourism and Natural Resources planning officials; Officials from Tourism Companies and other interested officials  involved in tourism and hospitality industry.

Course Objectives

The course aims to upgrade the competencies of participants in the application of ICT in tourism and hospitality operations and equip them with cutting edge skills of managing UNESCO World Heritage Sites in sustainable manner.


Training Facilitators

The Conference will be preceded by a tailor made training on e-Tourism and Management of UNESCO World Heritage sites on 15th April, 2019. The facilitators of the training will be Prof. George Oreku, a Professor of ICT from the Open University of Tanzania and Mr. Erick Kajiru a Specialist in UNESCO World Heritage Sites from the UNESCO Commission in Tanzania. Both the course and the International Conference will attract over 100 participants from all over the world.

Course Structure

  • Introduction to the World Heritage Convetion and World Heritage Sites
  • UNESCO criteria for the World Heritage Sites
  • Safeguarding World  Heritage Properties : Tanzania Perspectives
  • Acting for the World Heritage
  • Advisory monitoring missions to the World Heritage Sites
  • Role of World Heritage Sites in Promoting Tourism
  • Stakeholders roles in the Management of World Heritage Sites;
  • World Heritage Sites : Lessons learnt, Challenges and Options for the Future. A case of Tanzania
  • Digital Heritage and Preservation
  • Digital travel cycle and sales funnel in tourism
  • The role of ICT in Tourism
  • ICT Application : Unlocking the tourism potentials in Tanzania ?
  • E-Tourism - Demand and Technology-driven Revolution
  • E-Tourism Impacts on Marketing Mix
  • ICT in Tourism : Lessons learnt, Challenges and future options for Tanzania
  • Training Evaluation
  • Awarding Certificates and Closing Remarks